LED lighting for fashion stores


LED lighting for fashion stores
For fashion stores, lighting plays a very important role. Luminaires not only ensure optimum brightness but now also serve as important sales instruments. If you rely on LED lighting, you not only save energy but also money and maximize your profits.

Key facts at a glance:

·        Good shop lighting: a mixture of general and accent lighting
·        General lighting for orientation in the fashion house by recessed spotlights, ceiling and wall lights
·        Accent lighting to direct the customer's gaze z. B. by rail spotlights

The importance of lighting in fashion stores


Think back to your last purchase in a clothing store. Do you remember its lighting? At best, you do not remember it, because then the business has done a good job. When customers feel comfortable in a showroom, without the lighting attracting attention, the sales team has done everything right. The customers must not be dazzled, which can certainly happen if many mirrors are distributed in the salesroom, which contributes to the glare by the reflection. Nonetheless, rooms are larger due to mirrors, so use should be carefully chosen. When buying bulbs in retail shops, look for a glare rating of less than 19, Indirect lighting is an advantage in order not to directly illuminate the customers, but the clothes. In addition, the lights must not be too low or be on the sidewalk of the customers. Try to eliminate all the clutter in order to give your customers a great shopping experience.
The general lighting is used in sales rooms for the entire sales area. This gives the customer a secure orientation as to which area is located: cash registers, changing rooms, women's and men's department, etc. Recessed LED spotlight and LEDtrack light can all be used for this purpose. For a pleasant feeling, we recommend a warm white color temperature because customers are very comfortable with this light. However, daylight white light is also common, which promotes concentration. Since the general lighting is usually switched on all day long, we recommend that you use energy-efficient LEDs to reduce electricity costs. This is not only good for your wallet, but also for the environment. Also, pay attention to a high color rendering. We recommend lamps with at least 80 Ra.


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